The 30% Club, the anti-male group who want preferential treatment for women to be placed on the boards of major companies, despite the fact that younger women earn more and therefore more will be on boards soon, were joined by Deloitte this week. An issue covered extensively before
They joined the carnival of anti-male groups desperate to get headlines for their company and the easy win is to go in for man-bashing. Their report said 20% of FTSE-100 companies had no women on their board, and many had not set equality target sdemanded by the government specifically designed to promote women over men to tick a box.
The key issue from Deloitte, the 30% club and those who fall behind this issue, is the fact that nowhere do they mention talent or give examples where more talented women have been denied a place on a board by less talented men - a clear case of discrimination. But that argument is never made, it is all about the statistics. And from companies like Deloitte and organisations like the 30% Club that is rather pathetic. Deloitte claim to provide a quality service, but their research is shallow and panders to the anti-male carnival.
Two trends are emerging from all of this:
Firstly, there is now clear impetus on this issue and men will face the double whammy of underachievement in getting into professions and being out-competed because their exam grades will be lower.
Secondly, years ago men were easy targets for man bashing adverts normally by trashy consumer brands and while this trend has continued unabated, it is now being joined by allegedly more 'respectable' organisations like Deloitte.
They don't use low grade advertising, they use shallow research to bash men like this report. And why do they do it? They need column inches so they are in the papers more than their commercial rivals (Ernst & Young, PwC etc) and an easy win for organisations is to go in for pro-women, anti-male research because it is so acceptable these days and the newspapers are more than happy to print it without question.
Posted by Skimmington
Media coverage - Independent graphic, Independent, Guardian, Telegraph, BBC, Telegraph, Telegraph
I think it's important that companies like Deloitte are named and shamed. If people boycott all businesses that do, then such sexist PR stunts will simply backfire.
Posted by: JH | Sunday, 16 October 2011 at 16:58
I agree 100% JH
Posted by: John Kimble | Sunday, 16 October 2011 at 18:34