WHY MEN SHOULD NOT BANK WITH SMILE

Another example to add the pantheon of gratuitous male-bashing is from the UK's Co-Op internet banking arm, Smile.

They carried out research with an accompanying press release (link) that says men are shallow and women are nicer.

As usual, there is no evidence of this from their research because all it says is that men would be happier if they had £1.25 million and women had £980,000. Also that women are 5% happier than men, 64% of women confirmed they where truly happy while only 59% of men did.

What is bizarre is that from this they draw a conclusion about shallowness and nice, even though the quote does not allude to it either.

It is no surprise that the press officer on the release is a woman who obviously thinks it is funny to write such a anti-male headline and obviously the men who read it before it was issued (it is presumed some men read it) just lazily shrugged their shoulders.

Such lazy male bashing is too common but this is a prime example of how easy people think it is to write this type of stuff and get away with it. They wouldn't dare write that women are shallow and that men are nicer.

If any man banks with Smile, they should withdraw their money and put it elsewhere.

Why would you bank with someone who thinks you are shallow?

Comments

[John Kimble]

The Co-op have quite strict ethical policies, presumably including anti-discrimination. A complaint against this might well be worthwhile.

Perhaps they should consider men need the extra money in order to fund the things their parnter wont' pay for.

i.e. women would settle for settle for having £983,799 of their own money to spend on themselves, but then would still expect men to pay for dates, lavish gifts, their children etc etc

I generally find women to be far more materialistic and good at spending money than men.

Also perhaps men are better at calculating the true cost of living whereas women underestimate the price of everything

[John Kimble]

As a Co-operative business, we believe in:

Social Responsibility

We are committed to leading the way on ethical, environmental and community issues.

Openness and Honesty

We work hard to earn credibility and trust from our customers and each other.

Being Successful

We work together to make sure that CFS is admired, profitable and sustainable.

Being Customer Focused

We always aim to satisfy our customers and exceed their expectations where we can

Also I foudn this in their ethical policy:

""We will not finance any organisation that advocates discrimination and incitement to hatred.""

[Nigel]

Please contact

[email protected]

should you wish to point out the silliness of calling your customers shallow.