A series of TV, and radio ads, poster and a website were launched aimed at those aged 13-18 and urging boys "not to use violence against their girlfriends". That's right, they're not even trying to hide their sexism anymore. Every single poster in the campaign and every single video contains a male abusing a female. There isn't even the usual token male victim, not much mention of homosexual relationships (where abuse tends to be even more common than with heterosexuals). In the past it was more common for the government to outsource broadcast of such propaganda to anti-male charities such as Women's Aid, but they're now brazen enough to put their own name to the material now.
The sexist theme continues throughout the site. For example the FAQ section does contain some gender neutral questions, but five types of abuse listed are written in an exclusively male on female context. Even the one question referring to help for males victim still doesn't' dare suggest said abuse came form a female, presumably it's only gay males who get abused and all girls are sweet, pretty and innocent?
The hypocrisy of the campaign when it comes to discrimination is quite bizarre. Clearly every attempt has been made to be neutral in terms of race. For example two inter-racial couples are shown in the videos, one has a black male abusing a white female, whereas the other shows white male abusing a black female. Such balance is hugely commendable, but why does such equality only apply when dealing with race and never, ever with gender?The site appears to attempt to justify it's gender based approach by stating "Research shows that suffering from abuse in relationships is more common for young women but young men can experience it too." In a away this is true, at least in terms of the 13-18 year target age group. But the same research also shows that as soon as these children grow grow up and reach adulthood the roles are reversed, and it's mostly males who are the victims. Therefore, given the government's (admittedly ridiculous) premise of only targeting the gender with the most victims, are we also to see a further £2 million spent telling 20-24 year old women to stop threatening, hitting and controlling their male partners?
One of the worst things about these campaigns is that even in the event of a male victim seeing past the dishonesty and realising they need to get help, not charities that actually care about male victims are listed as a resource. Rather than being referred to the quite brilliant Mankind Initiative or a similarly gender neutral organisation, the feminist leaning organisation Respect have a monopoly. Such an organisation worships at the alter of gender based approaches to abuse rather than living in the real world. Is a boy really going to gain anything from talking to such obtuse people who only basically only really see males as the guilty party? In fact I imagine it could be quite a damaging experience for them. Why does the government happily provide lines to the gender feminists, at Respect, the Men's Advice Line, Refuge, Women Aid etc, but doesn't have the decency to give equal access to an organisation genuinely interested in helping men?
Finally, lets not forget who the the victims of this misandry are. Yes it you and I who have to pay the taxes funding this hatred of males, but the campaign itself is of course aimed at children. Therefore we're talking about gender feminists trying to impose their "violence against women and girls" nonsense on vulnerable, young developing minds and brainwashing them into feeling guilty perhaps even before they've started a proper relationship. Further still, the campaign is simultaneously campaign sending out the subconscious message that these boys can't really be victims either, thus further compounding the existing barriers which stop male vicitms from coming forward.
To do these awful things to adults is bad enough, but what we've got here is quite simply child abuse in my book. Domestic violence is a psychological issue and really has little or nothing to do with gender whatsoever. It really is time to put a stop to this nonsense and for the government to stop playing gender politics with people's lives.
BTW, I don't wish to promote this sick campaign by posting a link to the site. If you want to see it for yourself just search for "thisisabuse".
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